Bridging Pathways Material
SOFTWARE USED: Canva
I began my design approach by viewing researching and studying previous
graphic design work from the Innovation Hub's other events. It was in
the client's best interest that the approach to Bridging Pathways' branding
was to be consistent with previous events held by the organization.
Upon conclusion of my research, I established my design strategy:
keep the consistency, while introducing smooth hierarchy and the correct
amount of negative space to the designs.
I was assigned with the creation of material that would promote and assist with Bridging Pathways, the SCSU
Innovation Hub’s big networking event. The end goal of this assignment was to deliver promotional material
for the Innovation Hub's instagram and LinkedIn pages that would draw eyes towards the event and get
people to register.
Overview
Outcome
Research & Strategy
Design Approach
Keeping consistency in mind, I developed a few designs for their social
media posts, which all involve their established organization typeface as
well as a colorful pattern for increased visual engagement. I then applied
my knowledge of balance and negative space to these designs.
When designing the event program, I based my design of it off of the
program list previously available on the Innovation Hub's website.
In the end, what was delivered were promotional and assisting material for Bridging Pathways that strengthens
the Innovation Hub’s established branding while implementing aspects of graphic design such as hierarchy
and balance to catch the attention of as many viewers as possible.
Mockup of the event program on
a stack of paper, very similar to
what was handed out at the event.