Bridging Pathways Material
SOFTWARE USED: Canva
I began my design approach by viewing researching and studying previous
graphic design work from the Innovation Hub's other events. It was in
the client's best interest that the approach to Bridging Pathways' branding
was to be consistent with previous events held by the organization.
Upon conclusion of my research, I established my design strategy:
keep the consistency, while introducing smooth hierarchy and the correct
amount of negative space to the designs.
Overview
Outcome
Research & Strategy
Design Approach
Keeping consistency in mind, I developed a few designs for their social
media posts, which all involve their established organization typeface as
well as a colorful pattern for increased visual engagement. I then applied
my knowledge of balance and negative space to these designs.
When designing the event program, I based my design of it off of the
program list previously available on the Innovation Hub's website.
In the end, what was delivered were promotional and assisting material for Bridging Pathways that strengthens
the Innovation Hub’s established branding while implementing aspects of graphic design such as hierarchy
and balance to catch the attention of as many viewers as possible.
Mockup of the event program on
a stack of paper, very similar to
what was handed out at the event.
Developed a digital promotional campaign for Bridging Pathways, the SCSU Innovation Hub’s premier
networking event. The deliverables included designed assets for both social media and campus buildings that
strengthened event awareness, drove audience engagement, and increased attendee registration
across Instagram and LinkedIn.