LeafLink Logo + Guidelines
The other two finalists for the LeafLink logo,
narrowed down from twenty.
I was assigned with the creation of a new brand identity and guidelines for a fictional company that specializes
in technology creation while having a top priority of nature and the environment.
SOFTWARE USED: Adobe Illustrator,
InDesign
Overview
Outcome
Research & Strategy
Design Approach
I began my research for their new identity by creating a mood board made up of imagery related to nature,
technology, and machinery. I collected various stock images of these topics as well as related ones. Using
my mood board, I came up with a preferred color palette and created around twenty different logo
concepts.
I approached narrowing down my logo concepts by looking at them each in the
perspective of the LeafLink company: which logo best represents our mission?
I also looked at each logo without the LeafLink text to determine which ones
stood by themselves and could be easily recognizable as "oh, that's LeafLink".
With these strategies I narrowed my concepts down to one logo, and refined it.
I added more natural colors and a welcoming typeface. This became my
submission to the LeafLink company.
I delivered a brand identity that represents all of LeafLink's core values: technology, nature, and the potential
link between it. I developed guidelines for this branding as well that go over the logo's message, color,
typography, usage, and mockups.